I automate quoting, booking and follow-up for small service businesses.
The office side keeps working while you’re on a job: customers get a real quote on their own, book with a deposit, get a text back when you miss their call, and hear from you until they book or say no. I build this for movers, cleaners, contractors and other small crews.
I’m Ryan Milly. I started Confidence Moving Labor in Amity, Oregon in 2018 and grew it to 25 people. The first system I built was for us, and it still books jobs while the crew is working.
- 2:14 PM Missed call
Hi, this is Confidence. We’re on a job right now. Want a price? It takes about two minutes: confidencemove.com/quote
Just did it. Can you do Thursday morning?
Thursday 9 AM is open. Book it with the $160 deposit here and it’s yours.
- 2:26 PM Deposit paid. Booked Thursday, 9:00 AM. Reminder goes out Wednesday.
Got your booking. See you Thursday! Ryan
What the customer gets two minutes later
The quote comes from the same questions I used to ask on the phone, priced the way I would price them, and then it asks for the deposit.
- Base hours come from the truck size and whether we’re loading, unloading or both.
- Stairs, elevators and long walks add time, so they’re in the hours before anyone shows up.
- Anything over 200 pounds gets its own line, priced by weight.
- Drive time is figured from the address, not typed in by hand.
- A 25% deposit books the date.
- Four bedrooms or more gets an in-person look. The hour math stops being honest past that.
What the owner sees
One text when a job is booked: the date, the job and the deposit. Everything else is already in the calendar.
For your business the questions change. A cleaner prices rooms and frequency, a contractor narrows scope to a range. The idea is the same: the customer gets a real number while you keep working.
Confidence Moving Labor
Labor only. You rent the truck.
Moving estimate No. 1047
Ready about 2 minutes after the form
- Job:
- Load only
- Home:
- 2 bedroom apartment, 2nd floor, no elevator
- Truck:
- 16 ft, customer’s rental
- Over 200 lb:
- Upright piano
| Item | Hours | Amount |
|---|---|---|
| 2 movers$70 an hour each, billed on actual time | 3.5 | $490.00 |
| Heavy item: upright piano | $150.00 | |
| Estimate | $640.00 | |
| Deposit to book, 25% | $160.00 | |
We estimate heavy so you can budget. If the job runs short, you pay for the time we worked.
Where it started
Confidence jobs from 2018, and some of the people who built the company with me.
What’s costing your shop time?
Check what sounds familiar. The suggestion box is roughly what I’d tell you on a first call. If it looks right, book a call or email it to me, and that’s where the audit starts.
Rates
If we build something after the audit, the $500 comes off the build.
Systems audit
$500We go through how a lead becomes a paid job at your shop: calls, quotes, scheduling, deposits, follow-up. You get a written list of what to fix first, what each fix costs, and which tools you’re paying for that you don’t need.
A build
from $2,500One connected piece, written up and agreed before any work starts. Usually a quote estimator, missed-call text back, booking with a deposit, or getting your CRM, texts and calendar to talk to each other. You test each part on your own phone before I move on.
Keeping it running
$500 a monthAutomations break quietly when a vendor changes something. I watch the results, fix what breaks, and send you a short note each month on what happened.
An hour on the phone
$200For a second opinion on a tool, a vendor or a plan.
About Ryan
I started Confidence in 2018 and grew it to 25 people. I hired out of a recovery program from day one, and we still do.
That set the tone for everything. Be clear about what the job is, estimate heavy so people can budget, and tell customers what to watch out for with any crew, even if they don’t hire us. About three out of four leads that called us booked.
When I stepped back from the trucks I went looking for tools for the office side: quotes, missed calls, deposits, reviews. The software was priced for bigger companies, and the lead marketplaces wanted 15% of every job, so I started building my own.
I don’t hand-type the code. I direct AI to write it, and I own the parts that decide whether it works: what it should do, the rules it has to follow, the checks it has to pass, and making sure it actually works where the customer sees it. It’s the same job as running a crew.
I also build and run the systems behind all of this: my own servers, an AI toolchain and a handful of other sites. That side of the work, how I run a build, and notes for anyone hiring are on a separate page.
| Founded | 2018 |
|---|---|
| Peak staff | 25 |
| Peak revenue (2022) | $432,000 |
| Margin that year | about 28% |
| Leads that booked | 76% |
| Google rating | 4.8 (64 reviews) |
| Holiday lighting route | 60–70 homes a year |
Building automation and AI systems since 2023.
Book 15 minutes.
Tell me what kind of business you run and where the week goes sideways. If an audit makes sense, we’ll set one up. If I’m not the right fit, I’ll tell you who is.
Rather write? ryan@millyweb.com. I read every one myself.
Do I need to be good with computers?
No. If you can tell me how your week goes, that’s what the audit needs. You’ll test everything on your own phone before it counts as done.
Who owns what you build?
You do. Accounts go in your name where possible and you can see the code. Nothing is stuck behind my login.
What happens when something breaks?
If you’re on a monthly plan, I usually catch it first. If not, you have the notes and anyone competent can pick it up. Either way, every build sends a person an alert when it stops working.
What about my customers’ information?
Passwords and keys live in a vault, never in the code. Every page that shows customer data needs a login. I’ll tell you which outside services touch your data and why.
Do you only work around Newberg?
I know Willamette Valley businesses best, but all of this runs online. I work with owners anywhere in the US.